C. C. ANTON COPY
CLEAR, CONCISE, CANDID
PORTFOLIO
I immerse myself in your brand's world.
I soak up every nuance and intricacy so that each piece of copy
speaks directly to the reader's heart and soul...even in a short email.
That’s how I turn bland messaging into bold storytelling that stands out from the crowd.
It's compelling, it's relatable, and it's unmistakably YOU.
That's the power of mastering tone of voice & brand voice.
And that's the hallmark of my writing.
From boosting engagement metrics to increasing brand loyalty,
I'll help propel your brand to new heights.
Case Studies
Optimal Health Counseling, owned and operated by Katie LaRue, M.S., LMFT, CMC, is a thriving Northern California
health and wellness clinic specializing in alternative therapy modalities.
The practice was booked to capacity with clients, limiting business growth as a sole proprietorship.
Optimal Health Counseling had hired a budget web designer who created the bones of the site.
The existing rudimentary copy needed heavy editing and major improvements.
The client wanted to revamp the site and expand it to include pages for
podcast appearances, guided meditations, and a blog.
I wrote fresh, vibrant copy, redesigned the layout, and improved the UX, UI, and SEO.
I added pages for Podcasts, Guided Meditations, and the Blog, writing new copy for each.
The client was amazed at how quickly I nailed their carefully honed tone and style, even in the lengthy introductory blog.
I wrote the blog to the magic 2,500-word length and included many links to reputable sources to establish authority.
We also ramped up social media presence. OHC had been posting every two weeks.
We increased that to daily posts linking to the website.
The new site had a 2,800% increase in visitors month over month.
Adventure Stays
White Paper
Adventure Stays is a Lake Tahoe real estate syndicator.
They identified and capitalized on Tahoe’s new short-term rental laws that allow their unique business model
to thrive in a destination known for year-round tourism.
They sought a White Paper exploring the multi-dimensional conditions that allow for their unique business model.
The research element for the project was massive.
Here's how I researched the subject:
~Studied Adventure Stays’ financial statements and investor reports/investor portal.
~Purchased, read, and analyzed, STR, Inc. report data.
~Interviewed various administrators of the Tahoe Chamber of Commerce and several Tahoe real estate associations.
~Conducted two interviews with the CIO, founder, and president of Adventure Stays.
~Analyzed TOT (transient occupancy tax) data going back thirty years in order to understand past trends and learn how the pandemic
and the passing of Measure T had impacted Tahoe hoteliers.
~Read past and present South Lake Tahoe Tourism Improvement District newsletters to understand the implementation of the new “tourist core.”
~Read industry publications and news articles.
~Lastly, I interviewed a Tourism Improvement District board member to gain a deeper understanding of the
initiative’s intended outcomes and how they support Adventure Stays’ business model.
Being this thorough with my research allows me to put myself in the shoes of your target audience.
Understanding customer pain points is an empathy-dependent skill that requires real expertise to get right.
Adventure Stays loved the results. Jake Volin, president, founder, and CIO said, "Working with you has been a really pleasant experience. I appreciate you being so easy to work with and committed to actually making a good product.”
The White Paper was a huge success. Adventure Stays was able to raise the
$124 million needed to purchase their next Lake Tahoe Hotel Property
before the fundraising window closed.
Miscellaneous Work
Optimal Health Counseling
Blog Post
Optimal Health Counseling
Email Copy
BotStacks
Blog Post